Why HARO?

HARO is Help a Reporter Out.

 

HARO no longer exists as of 4/2024.

 

HARO is now connectively dot us.

 

HARO was a way to get press. Press helps to get you and your business get seen by more people.

 

If you could find a machine that for every dollar you put in, it gives you $2 dollars, you'd stand there putting in dollars all day, right? 

 

 

That's what getting press for your company helps you do. 

 

 

If you want to grow your income and business you know that the more people get to

know,

like, and

trust you 

the more likely they are to buy from you.

 

PR is ONE prong every smart business owner should have in their marketing strategy (BUT MOST DON'T)!

 

Getting quoted in big publications with millions of views a month helps you get seen as the expert in your field, (AND bonus points helps your site's SEO/ranking).

 

When you are quoted by reporters in major publications like Forbes, Business Insider, or are interviewed on TV shows like Today, or even when you're featured on high ranking blogs and podcasts you are more likely to be seen as THE expert in your field.  

What is HARO Helper?

Most business owners don't have time to look for press opportunities. 

 

Even if they have time to check, they may not have time to write and send in a pitch. 

 

Sending in your pitch FAST is the key to being chosen as THE expert. 

 

That's where HARO Helper comes in.

 

We check reporters' queries for you daily.

 

When there's is a query that matches your area of expertise, we notify you (with the classic plan) OR we draft and send in the pitch for you (with the Grand plan). (You only have to review the pitch which takes less than 10 minutes for most business owners) 

 

HARO Helper has three plans to meet your budget with the lowest starting at $549 a month. 

Recent HARO Helper Wins

Legal Website Marketing Client was quoted in CEO Blog Nation with a backlink to their site.

(650K UVPM*) 

 

Family Law Attorney was quoted in Money Geek (750K UVPM)

 

Estate Planning Attorney was quoted in Go Banking Rates (5 Million UVPM) with a backlink to their site. 

 

Estate Planning Attorney had article he was quoted in picked up by Yahoo! Life (4.5 Million UVPM) with a backlink to their site. 

 

Estate Planning Attorney client has quote in article with backlink on article on MSN (415 worldwide views a month)

 

Estate Planning Attorney has quote in article with backlink on Yahoo Finance (the #1 business news platform in the world) with 93 million unique views a month

 

HARO Helper had a pitch accepted in 18 minutes and an interview scheduled 8 minutes later which lead to a quote on a site seen by 18 million people monthly. 

 

HARO Helper has also helped clients

- have feature articles written about them in the Philadelphia Inquirer,

- gotten local and national TV interviews,

- and more. 

Premium - $5,499 per month. Includes Grand AND you're first in line when reporters reach out directly to me for a source. Limited to 3 people in the US in the same field. 

 

Classic - $549 per month. You'll receive a pitch checklist, a bio optimization checklist, and check source requests on a variety of platforms for you daily and notify you (via email) of the queries that might be applicable to you. 

 

Grand - $2,499 per month. Grand includes checklists plus bio plus HARO Helper will reply to all pitches (up to 10 a month) that match your area of expertise. Limited to 7 people in the same industry in the US. 

 

All prices are based on a minimum 3 month contract. Prices good for 2024.

 

$250 onboarding fee for each plan

 

If you have the Classic plan and want HARO Helper to submit your pitch, there is an additional fee of $249 per pitch. 

Hiring HARO Helper Saves You Time and Money

Do you have an extra 20+ hours a month to get PR for your business? 

 

HARO Helper uses more than just HARO (now connectively) to get publicity for their clients. They use:

 

  • connecting with reporters on Twitter/X
  • Qwoted
  • ResponseSource
  • SourceBottle
  • various FB groups 
  • and individual journalist's substacks (some of which have a monthly fee)
  • emailing individual reporters
  • and more...

 

Let's talk about how using PRESS helps you with marketing and how cost effective it is. 

 

Forbes (150 million UVPM*) To advertise in Forbes is $70,000k or more for a full page ad. To have an article published is $850 to $10,000. With HARO Helper, when you're quoted, you don't pay anything beyond the monthly fee to HARO Helper. 

 

The Today show (163 million UVPM) often uses HARO to find experts. Production for a commercial is $800,000 to $3,000,000 and a 30 second ad placement is ~$350,000. When you're interviewed on Today, you don't pay anything more than your monthly fee to HARO Helper. 

 

Can you see how using PRESS and having HARO Helper do the work for you, saves you time AND money? 

 

You might be wondering how press brings you leads that lead to sales? 

  • When you're quoted you will sometimes get a backlink which builds your and your website authority
  • When you're interviewed the news stations often shares your interview on their social channels (and you will share it on yours, through email, and on your website, of course) increasing your audience
  • People googling you (or the topic you talk about) will have your quote pop up establishing you as an expert they can trust

 

When you show you are an expert and stand out above your competitors, people are more likely to HIRE you.

 

Did you know the #1 reason people hire an attorney is because they see them as an expert in their field. Being quoted in national and international publications where your name is read by millions helps you get seen as that expert. 

 

UVPM = unique visitors per month