When was the last time you thought about what people say about you when you’re not in the room?
Because that’s your real brand.
Not your logo. Not your tagline. Not even your last post.
Recently, Kindle emailed me a list of books they thought I’d love. Some were exactly right. Others? Not even close. It made me think about how we all show up in business and marketing.
The algorithm wasn’t judging me (unlike people) it was reflecting what it thought I cared about based on what I’ve clicked, read, and lingered on before.
People do the same thing - and worse, right? They form their perception of you based on what you show them most often.
Most business owners focus on their why - coaches will even ask - what motivates you, rigth? But they forget about their reputation story: what people actually say about them when they’re not there to explain.
Your why motivates you.
Your reputation narrative motivates others to trust you.
And both algorithms and audiences need clarity, consistency, and repetition to understand who you are. When your message changes too often, or your tone shifts from week to week, people get confused.
When you confuse you lose - meaning: confused people don’t buy.
Take a few minutes this week to look at your social posts, your emails, even your website bio.
Ask yourself:
If the answer is no, it’s time to tighten your message.
Because the algorithm isn’t the only one deciding who you are - your audience is too.
The goal isn’t to be perfect. It’s to be consistent enough that your audience knows exactly who you are, what you do, and how you help - even when you’re not in the room to explain it.
If you want help building a brand that speaks for you, even when you’re not around, that’s the kind of work I do well - let's talk.